Even though 2020 has been a tough year for the events industry, it has given us plenty of time to reflect on what it is that makes events special. For us, it’s the chance to create opportunities for disadvantaged individuals that may not usually attend events for financial, physical or mental health reasons.
We provide these opportunities through Tickets For Good. Event organisers can pledge spare tickets to us, where we make them available to charities and community groups. These groups only pay a small admin fee to have access to many great events. In 2019, Tickets For Good distributed 50 free tickets for Tramlines, an award-winning inner city festival based in our very own hometown of Sheffield.
Last year’s line-up really sums up what a diverse festival Tramlines is. From northern artists such as Reverend and the Makers and The Courteeners, to music royalty Chic ft. Nile Rodgers, Tramlines had something for everyone. It is a festival full of music, comedy and culture - so it’s no wonder that last year it also won the Metropolitan Festival of the Year for the second time, showing how valuable the festival is to Sheffield’s cultural scene. To take a trip down memory lane, or in case you missed out on the action, here is the photo gallery of the festival last year.
Tramlines provides a lot of positive social impact for the Sheffield community, shining a light on local artists and providing tourism for local venues, shops and hospitality. We’ve always had a soft spot for the festival, with it being right on our doorstep.
To partner with Tramlines was a great thing for The Ticket Bank. The Sheffield based festival values itself on being multi-faceted, so it was fantastic that they pledged 50 tickets to us, so that 50 individuals could experience it for themselves. To provide these tickets to numerous charities and community groups through our Ticket Bank platform was a really important thing for us.
"To see bands live was great for me because I love live music, I like to go to as many gigs and festivals as I can get to".
Kion, Ticket Recipient
One of the charities that we worked with was The Sheffield Royal Society for the Blind. This was feedback from Kion, one of the individuals we helped attend Tramlines last year. We were so pleased to be able to give him, and many others, the chance to experience the festival last year. To find out more, here is a short video talking about Kion's experience, what we do at Tickets For Good and why Tramlines wanted to get involved.
Also interviewed on the video was Tickets For Good and Ticket Bank CEO, Steve Rimmer. When asked about accessibility to events and the positive social impact that festivals such as Tramlines have, he said that:
“one of the most important things for us is the impact on the individuals, and we’re seeing that there is a direct correlation between increasing access to events and improving mental health and wellbeing”.
Steve Rimmer, Tickets For Good CEO
Inviting people from disadvantaged backgrounds to events such as Tramlines is so important for positive social impact and we hope to continue this next year. We have plenty of plans in the works for the Ticket Bank in 2021. Hopefully, we will see live events making a comeback, so we can provide plenty of new opportunities for people to attend live changing events.
We can’t wait for the return of Tramlines in 2021 - to find out more, sign up for their mailing list here.
Do you work for the NHS or know somebody who does? We launched our Giving Back Campaign in July 2020 to give a little something back to those who have worked selflessly on the frontline during the COVID-19 pandemic. We have lots of events coming up for them to attend! Click the link to find out more.
These tickets were provided through the Ticket Bank platform, if you're a charity or a social prescriber, you can join The Ticket Bank by signing up here.